H&M has announced their return to the world of fashion week in what will be their first catwalk appearance in eight years. The Swedish multinational clothing label will be debuting their autumn/winter 2013-14 collection during Paris Fashion Week on the 27th of February. The event will take place at the Grand Musee Rodin, following design presentation by Yves Saint Laurent and Christian Dior.
H&M will not be the only high street fashion brand to ascend the catwalk, which has always been exclusive to hate couture designers. We can also expect shows in the upcoming fashion month schedule from Whistle and River Island. Will the halls of London and Paris Fashion Week be thus desecrated (cue models fainting)? But before the entire fashion scene has a tizzy and makes statements about Coco Chanel rolling in their grave, let’s not forget that she was a champion of women’s fashion in the early 20th century and was credited with freeing women from the constraints of the corset! We need to remember that some of our favorite designer superstars made that list because of how influential and progressive they were. H&M’s should be similarly celebrated for making catwalk fashion a more accessible and affordable platform to some of its biggest fans.
The last time H&M hosted a fashion show to unveil their mainline collection was back in 2005 in New York, so their return is highly anticipated.
Behind the scenes of H&M’s conscious fashion campaign, Paradis expressed her excitement at being involved. “I like being part of something like the Conscious collection at H&M,” said Vanessa. Revealing her own passion for vintage pieces, the actress was open about her love for the style and how she uses and reuses her own old clothes.
With sustainable fashion, Vanessa Paradise, and catwalks on their timeline, H&M stores are set to rock the fashion scene in the coming weeks. Keep your eyes peeled for the 25 looks that the retailer has planned on revealing in their bid to become more like Topshop- it should be an interesting transition.
Bella Gray
H&M will not be the only high street fashion brand to ascend the catwalk, which has always been exclusive to hate couture designers. We can also expect shows in the upcoming fashion month schedule from Whistle and River Island. Will the halls of London and Paris Fashion Week be thus desecrated (cue models fainting)? But before the entire fashion scene has a tizzy and makes statements about Coco Chanel rolling in their grave, let’s not forget that she was a champion of women’s fashion in the early 20th century and was credited with freeing women from the constraints of the corset! We need to remember that some of our favorite designer superstars made that list because of how influential and progressive they were. H&M’s should be similarly celebrated for making catwalk fashion a more accessible and affordable platform to some of its biggest fans.
The last time H&M hosted a fashion show to unveil their mainline collection was back in 2005 in New York, so their return is highly anticipated.
Vanessa Paradise the New Face of H&M
In other news, H&M also recently announced Vanessa Paradis as the new face of their Conscious collection. H&M’s collaboration with the actress, singer and international style icon has come at a good time for the brand. Let’s face it, Paradis is the portrait of the eco-friendly fashionista – a target market that H&M is known to cater for. Their sustainability vision is to offer fashion and quality at the best price, and they pride themselves on working closely with their manufacturers to uphold high social and environmental standards.Behind the scenes of H&M’s conscious fashion campaign, Paradis expressed her excitement at being involved. “I like being part of something like the Conscious collection at H&M,” said Vanessa. Revealing her own passion for vintage pieces, the actress was open about her love for the style and how she uses and reuses her own old clothes.
With sustainable fashion, Vanessa Paradise, and catwalks on their timeline, H&M stores are set to rock the fashion scene in the coming weeks. Keep your eyes peeled for the 25 looks that the retailer has planned on revealing in their bid to become more like Topshop- it should be an interesting transition.
Bella Gray
About the Author:
Bella Gray is a fashion blogger who loves to write about the fashion scene. From men's formal shirts to the latest runway collection, Gray is the perfect go-to-gal for all your style trends and gossip.
Bella Gray is a fashion blogger who loves to write about the fashion scene. From men's formal shirts to the latest runway collection, Gray is the perfect go-to-gal for all your style trends and gossip.
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